...real words or just jargon
and poppycock used to
deliberately confuse?Quote

The ‘Little Big Voice’ jargon buster

It’s not all as confusing as you might think. Want to cut it with the geeks and techies?

0 | A | B | C | D | E | F | G | H | I | K | L |M | N | O | P | R | S | T | U |W

301 A permanent redirect - a change of address for a web page. Often used when redesigning a website. Useful for transferring any good attributes such as Google Page Rank or links of an old web page or website to a new one.

302 A temporary redirect - the same as a 301 but just for temporary use.

404 Page not found - When a page has been moved to a new address or no longer exists, you’ll see this error message in your browser window.

adwords Google’s Pay Per Click advertisement program, a popular way of advertising on the internet. These are the results you’ll see listed on the right side and the very top of the Google search results page.

affiliate A site that’s licensed to sell products or services belonging to another site for commission.

algorithm (algo) A complicated program used by search engines to decide where sites should show up in the search results pages. For search engines such as Google, algorithm’s are updated on a continuous basis to improve their results.

alt text A description of a graphic or image. Useful when browsers have images switched off or for visually impaired people. It's useful for optimisation because search engines can’t tell one picture from another.

analytics A complex program that gathers data on website visitors such as keywords used, bounce rate, and geographic location. Little Big Voice installs analytics for all our clients to measure the success of their SEO campaign.

anchor text The visible text on a link. Search engines use this information in gathering information on the website.

authority site The amount of authority or trust that a site has directly affects its position in the search results. Authority is derived from subject related links from other trusted sites. Wikipedia, is an example of an authority site.

B2B Business to Business.

B2C Business to Consumer

back link (incoming link) A link into a page of a website from another website.

black hat Unethical tactics used by some companies to get a website high search engine rankings in contravention of the Google Webmaster Guidelines. Not for websites wanting a long term business strategy as using black hat SEO will often result in the website being banned.

blog A website or part of a website displayed in reverse chronological order which provides commentary or news on a particular subject. It can also be used as an online diary.

bot (spider, crawler, robot) A computer program that crawls the web and gather information on websites.

bounce rate The percentage of users who enter a website and then leave without viewing any other pages on the site.

bread crumbs A navigation bar usually at the top of the page which assists users in navigating the site and how to get back to where they came from.

browser An interface on a computer that allows the user to surf the internet e.g. Internet Explorer

canonical issues A type of duplicate content normally associated with the home page. www.site.com, and www.site.com/index.html are supposedly seen as duplicates by search engines

click fraud when a person, automated script, or computer program imitates a user by clicking on a PPC advertisement.

cloak The practice of sending different content to the search engine spider than that seen by the human users. Commonly used by black hat SEO’s, this tactic will result in the website being banned from the search engine results.

CMS Content Management System - Programs that assist in the development of websites, where little or no coding experience is required.

comment spam The process of posting comments in blogs for the purpose of generating a link to another site.

content (text, copy) The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, and branding are not usually considered to be content.

contextual advertisement Advertising which is directly related to the content.

conversion (goal) A measurement of a goal on a website. Add clicks, sign ups, and sales are examples of conversions.

conversion rate The percentage of users who convert - see conversion.

CPC (Cost Per Click) The amount that a Pay Per Click advertiser pays for each click received.

CPM (Cost Per Thousand impressions) A statistical way of quantifying the average value / cost of Pay Per Click advertisements. M is the Roman numeral for one thousand.

crawler (bot, spider) A computer program that crawls the web and gather information on websites.

directory A site devoted to cataloging the websites into a directory. DMOZ Open Directory Project is an example.

directory page A page of links to related WebPages.

domain (domain name) The name that identifies a website on the internet. For example littlebigvoice.com

doorway (gateway) A web page that has been designed to rank highly on a particular search engine for certain keywords. This is seen as a black hat technique and is in contravention of Google’s Webmaster Guidelines.

duplicate content Content which is similar or duplicated from another website. Having duplicate content on a website will directly affect its rankings in the search results.

e commerce site A website devoted to online sales such as Amazon.

feed Content which is delivered to the user via news aggregators.

FFA (Free For All) A page or website with many outgoing links to unrelated websites, containing little if any unique content. Link farms are an example, and have little if any value to human users, and therefore are ignored or penalized by the search engines.

frames a web page design where two or more documents appear on the same screen, each within it’s own frame. Frames are bad for SEO because spiders fail to navigate them correctly.

gateway page (doorway page) A web page that has been designed to rank highly on a particular search engine for certain keywords. This is seen as a black hat technique and is in contravention of Google’s Webmaster Guidelines.

gadget see gizmo

gizmo (gadget, widget) a small application used on web pages to provide specific functions such as a hit counter or IP address display.

Google bomb An attempt by more than one individual to influence the results displayed on Google. Well known examples include ‘miserable failure’ in reference to George Bush.

Google bowling Maliciously trying to lower a sites rank by sending it links from a "bad neighborhood" - there is some controversy as to whether this works or is just an SEO urban myth.

Google dance The change in search engine results pages (SERPs) caused by an update of the Google database or algorithm.

Googlebot Google’s spider program that crawls the internet.

GYM Google - Yahoo - Microsoft, the big 3

hit Once the standard of measuring web traffic, but now replaced by page views and impressions. A hit happens each time that a server sends an object - documents, graphics, include files, etc. Therefore one page view could generate many hits resulting in inaccurate reporting.

hub a trusted page with high quality content that links out to related pages.

HTML (Hyper Text Markup Language) a type of language used to construct websites. HTML is the mother tongue of the search engines, and should generally be adhered to on web pages.

impression (page view) The event where a user views a webpage.

inbound link (inlink, incoming link) Inbound links from related pages are the source of trust and page rank.

index Noun - a database of webpages used by the search engines.

index Verb - to add a web page to a search engine index.

indexed Pages The pages on a site which have been indexed.

inlink (incoming link, inbound link) Inbound links from related pages are the source of trust and page rank.

keyword (KW) - The word that a user enters into a search engine.

key phrase The phrase that a user enters into a search engine.

keyword cannibalization The excessive use of the same keyword on too many web pages within the same site.

keyword density The percentage of words on a web page compared to a particular keyword.

keyword research The difficult job of determining which keywords are worth targeting.

keyword spam (keyword stuffing) High number of keywords on a page.

keyword stuffing (keyword stuffing) High number of keywords on a page.

landing page the page that a user lands on when they click on a link displayed in the search results.

latent semantic indexing (LSI) A group of keywords that are commonly associated with one another.

link An element on a web page that when clicked on causes the browser to jump to another page or another part of the page.

link bait A webpage designed with the intention of attracting incoming links, often mostly via social media.

link building Generating incoming links to a site.

linkerati internet users who are the most prolific targets of linkbait. The Linkerati includes - social taggers, forum posters, resource maintainers, bloggers and other content creators, etc - who are most likely to create incoming links or link generating traffic (in the case of social networkers).

link exchange a reciprocal linking scheme often made possible by a site devoted to directory pages. Link exchanges usually allow links to sites of low or no quality, and add no value themselves. Superior directories are usually human edited.

link farm a group of sites which all link to each other. The use of link farms can cause penalties to be imposed on a website from certain search engines.

link partner (link exchange, reciprocal linking) Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal nature.

link popularity a measure of the value of a site based upon the number and quality of sites that link to it

link spam Unwanted links such as those posted in blogs.

link text (Anchor text) The visible text on a link. Search engines use this information in gathering information on the website.

long tail longer more specific search queries that are often less targeted than shorter broad queries. For example a search for "widgets" might be very broad while "steel widgets with titanium heads" would be a long tail search. A large percentage of all searches are long tail searches.

LSI (Latent Semantic Indexing) A group of keywords that are commonly associated with one another.

META tags Situated within the HEAD section of a webpage which contains information about the page. META information may be in the SERPs but is not visible on the page and is the information that the search engines rely upon the most to determine what the page is about.

metric A standard of measurement used by analytics programs.

MFA Made For Advertisements - websites that are designed as a venue for advertisements. This is usually, but not always a bad thing. TV programming is usually MFA.

mirror site A duplicate site on a different domain.

monetise To generate income from a site. Adsense ads are an easy way to Monetize a website.

natural search results The search engine results which are not sponsored, or paid for in any way. Websites can rank better in the natural search results by the careful use of search engine optimisation.

nofollow A command which instructs search engines that a link should not influence the target sites ranking in the search engines.

noindex A command which instructs search engines not to index the page.

non reciprocal link if site A links to site B, but site B does not link back to site A, then the link is considered non reciprocal. Search engines tend to give more weight to non-reciprocal links as they are less likely to be the result of collaboration between two sites.

organic link organic links are those that are published only because the webmaster considers them to add value for users.

outlink (Out going link)

pagerank (PR) a score between 0 and 10 assigned by Google, which indicates link popularity and trust among other factors.

pay for inclusion PFI The practice of paying a fee to be included in a search engine or directory.

portal A web service which offers a wide selection of features to attract users EG Google, Yahoo, and MSN.

PPA (Pay Per Action) Similar to Pay Per Click except publishers only get paid when click throughs result in conversions.

PPC (Pay Per Click) an advertisement campaign where advertisers pay agencies such as Google when a user clicks on their ad.

proprietary method sales spiel often used by SEO companies to imply that they can do something extraordinary to achieve "Top Ten Rankings".

reciprocal link (link exchange, link partner) Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal nature.

redirect Any of various methods used to change the address of a webpage such as when a site is moved to a new domain.

robots.txt a text file uploaded to a site server to prevent search engine spiders from indexing either all or certain areas of a website

ROI (Return On Investment) One purpose of analytics software is to analyze and quantify return on investment of CPC advertising.

sandbox There has been debate and speculation that Google puts all new sites into a "sandbox", prohibiting them from ranking well until a certain period of time has passed. The existence or exact behavior of the sandbox is not generally accepted among SEOs.

scrape copying content from a site, often made possible by automated bots

SE (Search Engine) a program which searches a document or group of documents from a database or network, such as Google and Yahoo.

search engine spam Pages created to cause search engines to deliver unsuitable or irrelevant results.

SEM (search engine marketing) SEM is used to describe methods used to increase a websites visibility in the Search Engine result pages (SERP). SEM includes search engine optimization, paid placement and paid inclusion.

SEO (search engine optimisation) the process of improving the amount and quality of visitors to a website from search engines via natural (organic) search results for targeted keywords. The earlier a site is displayed in the search results the more searchers will visit that site.

SERP Search Engine Results Page

site map A page or group of pages which link to pages on a website. An XML site map is often stored in the root directory of a site to help search engine spiders find all the site’s pages.

SMM (Social Media Marketing) Website or brand promotion through the use of social media.

SMP (Social Media Poisoning) Any of several illegal black hat methods designed to incriminate a competitor as a spammer, such as a blog comment or spamming in the name of a competitor.

sock puppet an online identity used for deception to either conceal a persons real identity or to establish numerous user profiles.

social bookmark is a method for users to store and organise bookmarks of web pages for public viewing.

social media Different online technologies used by people to share information such as news, photos, videos, and podcasts on blogs, wikis, forums, social bookmarking, user reviews and rating sites (digg, reddit).

social media marketing (SMM) Website or brand promotion through social media

social media poisoning (SMP) Any of several illegal black hat methods designed to incriminate a competitor as a spammer, such as a blog comment or spamming in the name of a competitor.

spam The manipulation of web pages, the sending of unsolicited emails or text messages, a canned meat product sold by the Hormel Foods Corporation.

spam ad page An advertisement page which uses scraped or machine generated content, and has no real value to users other than the slight value of the ads. Spammers sometimes create sites with hundreds of these pages.

spamdexing Spamdexing or search engine spamming is the practice of manipulating web pages to increase the chance of them being positioned close to the beginning of search engine results.

spammer A person who uses spam.

spider (bot, crawler) A computer program that crawls the web and gather information on websites.

spider trap an endless loop of automatically generated links which can “trap” a spider program. Sometimes used to stop automated scraping of web content or e-mail address harvesting.

splash page An animated, graphics page without notable content. Splash pages are often bad for SEO and irritating for users.

splog A blog which contains little if any value, and is often machine generated or made up of scraped content.

static page A web page without dynamic content or session IDs in the URL. Static pages are good for SEO in that they are friendly to search engine spiders.

stickiness Changes to a webpage that entice users to stay on the site longer, and view more pages.

submission The suggestion of a website to a search engine using either a form or submission software.

supplemental result Pages with very low pagerank, which are still applicable to a search query, often appear in the search results tagged as Supplemental Result.

text link A link that does not include graphics or code such as flash or java script.

toolbar pagerank (PR) a score between 0 and 10 assigned by Google, which indicates link popularity and trust among other factors. Different to pagerank in that Toolbar Pagerank is only updated a few times a year, and is not a reliable measure of current state.

URL Uniform Resource Locator - also known as a web address, e.g. http://www.littlebigvoice.com/this_page.html

user generated content (UGC) Social Media, wikis, and blogs that are produced by end-users.

web 2.0 Is characterised by websites which encourage user interaction.

white hat SEO techniques, which conform to best practice guidelines, and do not attempt to unethically manipulate SERPs.

widget (gadget, gizmo) a small application used on web pages to provide specific functions such as a hit counter or IP address display.