There’s more to social media than cute cat videos and inspirational quotes.
Social media is an opportunity for you to have a conversation with your customers.
Build a rapport.
Establish a relationship.
You don’t need to wait for them to amble through your shop door (whether virtual or real). By using Facebook, Twitter or Google Plus you can go to them. To their living room, their workplace, you can even be in the palm of their hand.
Making Social Media Work For Your Business
Done badly, social media can be an unproductive (but amusing) distraction.
Done well, social media has the power to:
- Reach new customers by raising awareness of your brand.
- Boost customer loyalty by keeping them engaged with your brand.
- Provide valuable market information by tapping into your customers’ online conversations.
Tempting though it may be to establish identities on YouTube, Pinterest and everywhere else that offers free sign-up, the most effective social media strategies remain focussed. You don’t need accounts on every platform. We’ll look at your target audience and find out where they are. Usually Facebook and Twitter are the places to be. Sometimes LinkedIn and Google Plus. Wherever your customers are hanging out, we’ll find them.
The best social media profiles post interesting content on a regular basis, interact with other relevant profiles and always replies to customer comments and posts. Worried you won’t remember to do all that? That’s what we’re here for. We will adopt your persona and manage your profiles for you.
Facebook and Twitter now offer the ability to pay for adverts on the platform. In our experience these campaigns, especially on Facebook, can be very cost effective, enabling you to reach a wide audience quickly. When we first set up your profile or Facebook page, an advertising campaign will help rapidly build engagement in your brand, creating a snowball process that continues even after the campaign is over.
We can manage every aspect of your Facebook or Twitter advertising campaign, from designing the advert, to managing the budget.
Keeping An Eye On ROI
Social media management produces real measurable results. We will keep you updated on how we spend our time and your money with the help of graphs, tables, stats and probably a few pie-charts thrown in for good measure. We’ll even explain what they all mean to you.
LBV vs DIY
Why pay Little Big Voice to manage your social media activities rather than do it yourself? Why didn’t you build your own website? Repair your own vans? Do your own accounts? Because it makes more sense to pay an expert to do something to a higher standard, in a shorter time than you could do it yourself. And that frees up your time to do what you do well - manage your business.
Call us on 020 8387 0071 for a no obligation conversation about how social media can help grow your business.
Contact us to find out how we can help you.